
Our Services include:
Strategic Planning:
- We work with our clients to develop and implement strategic plans for launching successful marketing and distribution programs.
- Our planning process is flexible and will be customized to meet the specific needs of our clients.
Market Development:
- Identify current and emerging market trends including their opportunities and risks.
- Survey and analyze social, regulatory and industry trends.
- Analyze consumer demographics and consumer buying preferences.
- Identify consumer needs as well as product solutions that match needs.
- Survey competitors’ responses to market conditions.
- Align the best distribution methods for delivering solutions.
- Create new and/or modify the existing value proposition to meet newly identified target market opportunities
Distribution Strategies:
- Taking into consideration the target markets, existing relationships and the overall strategic plan we develop the appropriate distribution model(s).
- Create the appropriate sales processes for the chosen distribution model(s).
- Create and implement cross sell and up sell programs which expand existing relationships and improve profitability.
- We design and implement compensation and recognition plans that are consistent with the overall strategy.
- We recommend appropriate enrollment strategies and design processes, standards and benchmarks to support the implementation of the chosen strategy, for example; Worksite, Associations and Affinity Groups.
Product Design:
- We design product plans as necessary and make recommendations on existing product portfolios and underwriting guidelines
- Work with our clients to deliver product solutions that meet the needs of the consumers
Recruiting and Training:
- Establish formal recruiting and training programs and create the necessary support materials
Post-sales Support:
- We assist in engineering or re-engineering the required processes for policy issue, billing, reconciliation and claims.
Project Management:
- Utilize comprehensive, tactical, solution driven approach based on marketing opportunities.
- Our approach includes (but is not limited to):
- Planning (Business and Strategic)
- Budgeting
- Time frames
- Benchmarking
- Process Engineering
- Training
- Metrics
- Contingency and exit strategy planning